What is Programmatic Advertising? An Overview of Display Advertising

Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...
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20 Data Extracting and Automatic Reporting Tools – A Comparison

Whether you are working for an agency or for a client, you usually have to make many reports for your clients orsupervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch of...

Facebook Blueprint Workshop Video Series 2016

In this article I synthesize all online seminars (webinars) in Facebook Blueprint Series. Each workshop will be led by an expert of Facebook or its partners. These experts share the diversity of topics and provide guidance and advice to help users learn how to be...