Customer Insight – the Tacit Truths and the Misunderstandings

Who are working as marketer mostly know what customer insight means: Tacit truth – their understanding of customers and their behavior, even if they do not speak it out. But what if customer insight is different from the research or customer data you have? How...

What is Full Stack Marketer? Does It Really Exist?

What does the full stack term mean? Before talking about the term “full stack marketer”, we need to understand what the full stack means and what the stack is in marketing. The “full stack”, derived from the full stack developer, is a programming term for...

Doing Marketing Right and Wrong: A Tiny Boderline

As a marketer, you have a lot of responsibility for your work. You have to be committed to the effectiveness of your advertising, you must be responsible for the amount of customer information you collect, the number of customers you bring to the sales team...

20 Data Extracting and Automatic Reporting Tools – A Comparison

Whether you are working for an agency or for a client, you usually have to make many reports for your clients or supervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch...

What is Programmatic Advertising? An Overview of Display Advertising

Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...

Enhancing Digital Marketing for Real Estate

Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...

Latest Data for Proposal and Planning

As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...

The UAN – A Development Path and Directions for 2017

Today I want to use this article to talk about a spiritual child that I have been caring for 2 years: the Underground Agency Network (UAN) group. This is the time to look back at the development path and what can be done next. What...