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Customer Insight – the Tacit Truths and the Misunderstandings

Who are working as marketer mostly know what customer insight means: Tacit truth – their understanding of customers and their behavior, even if they do not speak it out. But what if customer insight is different from the research or customer data you have? How...

What is Full Stack Marketer? Does It Really Exist?

What does the full stack term mean? Before talking about the term “full stack marketer”, we need to understand what the full stack means and what the stack is in marketing. The “full stack”, derived from the full stack developer, is a programming term for...

Facebook E-commerce: Should Amazon and Google Be Worried?

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Facebook, Google and Amazon are the three largest companies in the three categories of social networking, search and e-commerce. Buyers will often go to Google to search for information about the services and products they want to buy, then they will go to Amazon to...

The Upcoming of FSO – Facebook Search Optimization

Facebook intrudes into the search field Facebook has officially announced that from now on you can search for any kind of information with the Search feature of Facebook. Before you can only search for posts by yourself and your friends, but from now on you...

Google Analytics and Why It Is Inaccurate

Google Analytics is, without any argument, the most popular analyzing tool today, with the ability to capture all user activity on the website and provide you with detailed reports. As with all kinds of tracking tools, Google Analytics can only provide you with numbers, data...