Category: Digital Marketing

If you have read my article about what you need to know when you step into the Digital Marketing industry, in which I emphasize that new people need to read more, cover themselves with knowledge in the industry and update the latest changes in the...

Today’s SEO is much different from the past and actually becoming more complex with more to do. The daily work of SEOers can include keyword research, onsite optimization, competitive research, link building, keyword rank tracking, reporting, etc. This article sums up some Useful SEO tools...

What is online reputation management and why is it important? Online brand management (ORM) is a division of Branding and PR with the goal of protecting, controlling and enhancing the reputation of the brand or an individual by pushing down, removing or attaching  inaccurate, misleading...

An undeniable trend is that digital marketing is increasingly important in the advertising strategies of companies, no matter if it is large or small. Even traditional industries such as FMCG, retail, luxury have started to move slowly to this new playground. This shift is not...

Most of those specializing in SEO must know about Moz (formerly SEOMoz), one of the most popular website on this field. In the latter, Moz has gradually expanded its direction to become a web site specializing in all areas related to Inbound Marketing, in which...

Because of the nature of the job, digital marketers will have to interact with a variety of channels and perform a variety of tasks from planning, research, execution to reporting. We are also required to be active so that we can handle the work anytime...

Are you working in a publisher, adnetwork? Are you a planner in an agency? Or do you run ads campagins on Google Display Network (GDN) or Demand Site Platform (DSP) by yourself? You must be familiar with the display advertising with advertising forms and another...

What is OTT? Before we talk about advertising on OTT applications, let’s go through some basic information for who don’t know much about this field can have a better look. OTT has a variety of applications ranging from communication, media to transportation, but within this...

If you are a beginner who starts to learn about Marketing, you will probably feel overwhelmed with a lot of knowledge and information to acquire. However, it is still important to know the foundations, the basics and the right way to do it. More specifically,...

Facebook is now a very popular advertising channel in Vietnam, with most major brands having their own fan page and we may find offer for Facebook advertising services everywhere from agencies to groups and individuals. As with Google, the advertisers will look at the metrics...