Category: Optimization

Facebook has recently announced that Audience Optimization is available for people who manage fanpages. This tool allows the fanpage’s admin to select and target the audience (among those who like their fanpage) so that their content is reachable to certain groups of audience. How does...

Anyone who has been doing digital marketing will be faced with the situation that the digital advertising channels that they are managing are slowly losing the efficiency over time. Although these channels have performed well before, and you are constantly optimizing them. This article addresses...

What is A / B testing? A / B testing (also known as split testing) is a process in which two versions (A and B) will be compared against each other in a defined environment and situation and therefore  detertmine which one is more effective....

In advertising the measurement and analysis of data is an integral part of the optimization process to achieve the highest return on investment costs. Before going into the analysis of advertising effectiveness from channels, some basic and shortcoming definition of existing advertising channels will make it...

This article is intended to inform you about an aspect that has not been paid enough attention to: optimization for the mobile version of the website. The optimizing here is not just about technical refinements or mobile SEO to increase rankings but also about improving...

What is conversion rate? Conversion rate (CR) is the metric measuring how potential customers become the real customers when they buy your product or service. This CR index is usually the percentage of customers compared to the total number of visits of the entire website...