Rảnh rỗi ngồi viết lại tí để tổng kết do mình cũng dính dáng đôi chút tới mảng này. Bài viết thuần về ý kiến, quan điểm cá nhân và chỉ đang đề cập tổng thể về thị trường Việt Nam. Nói đến các cuộc...
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04/30/2018 Bui Quang Tinh Tu
Thoughts
1 Comment
Phân biệt goal / objectives, chiến lược, chiến thuật và KPI Trước khi nói tới KPI là gì thì chúng ta nên nói tới mục tiêu của doanh nghiệp. Mỗi doanh nghiệp khi hoạt động đều cần phải có một mục tiêu mà cần phải...
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03/12/2018 Bui Quang Tinh Tu
Analytics
12 Comments
Who are working as marketer mostly know what customer insight means: Tacit truth – their understanding of customers and their behavior, even if they do not speak it out. But what if customer insight is different from the research or customer data you have? How...
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01/02/2018 Bui Quang Tinh Tu
Analytics
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What does the full stack term mean? Before talking about the term “full stack marketer”, we need to understand what the full stack means and what the stack is in marketing. The “full stack”, derived from the full stack developer, is a programming term for...
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11/20/2017 Bui Quang Tinh Tu
Thoughts
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As a marketer, you have a lot of responsibility for your work. You have to be committed to the effectiveness of your advertising, you must be responsible for the amount of customer information you collect, the number of customers you bring to the sales team...
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10/10/2017 Bui Quang Tinh Tu
Thoughts
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Whether you are working for an agency or for a client, you usually have to make many reports for your clients or supervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch...
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09/05/2017 Bui Quang Tinh Tu
Digital Marketing
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Or “What should I do so that my emails would not land in spam folder?” are usually the most frequently asked questions that I received about email marketing. The story of where your emails go, inbox or spam folder, is not that simple, and you...
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08/12/2017 Bui Quang Tinh Tu
Digital Marketing
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Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...
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05/04/2017 Bui Quang Tinh Tu
Digital Marketing
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Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...
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04/03/2017 Bui Quang Tinh Tu
Digital Marketing
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I’m sorry, but you are not a true marketer. If you, like I did, was involved in marketing by none of your intetion, without any prior plan and had no formal education on marketing in the university or from external courses, keep reading. If you...
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02/06/2017 Bui Quang Tinh Tu
Digital Marketing
No Comment
Facebook, Google and Amazon are the three largest companies in the three categories of social networking, search and e-commerce. Buyers will often go to Google to search for information about the services and products they want to buy, then they will go to Amazon to...
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11/02/2015 Bui Quang Tinh Tu
Digital Marketing
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Facebook intrudes into the search field Facebook has officially announced that from now on you can search for any kind of information with the Search feature of Facebook. Before you can only search for posts by yourself and your friends, but from now on you...
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10/23/2015 Bui Quang Tinh Tu
Digital Marketing
No Comment
Google Analytics is, without any argument, the most popular analyzing tool today, with the ability to capture all user activity on the website and provide you with detailed reports. As with all kinds of tracking tools, Google Analytics can only provide you with numbers, data...
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09/21/2015 Bui Quang Tinh Tu
Analytics
No Comment
Source: pinterest This article is on the occasion when a young guy write a share about: “No money / Not knowing how to run Adwords ads, Facebook then we have no choice but to spam?” Personally I have some thoughts on this and reply to...
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08/28/2015 Bui Quang Tinh Tu
Thoughts
No Comment
If you have read my article about what you need to know when you step into the Digital Marketing industry, in which I emphasize that new people need to read more, cover themselves with knowledge in the industry and update the latest changes in the...
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08/03/2015 Bui Quang Tinh Tu
Digital Marketing
No Comment
Today’s SEO is much different from the past and actually becoming more complex with more to do. The daily work of SEOers can include keyword research, onsite optimization, competitive research, link building, keyword rank tracking, reporting, etc. This article sums up some Useful SEO tools...
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07/28/2015 Bui Quang Tinh Tu
Digital Marketing
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What is online reputation management and why is it important? Online brand management (ORM) is a division of Branding and PR with the goal of protecting, controlling and enhancing the reputation of the brand or an individual by pushing down, removing or attaching inaccurate, misleading...
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06/25/2015 Bui Quang Tinh Tu
Digital Marketing
No Comment
An undeniable trend is that digital marketing is increasingly important in the advertising strategies of companies, no matter if it is large or small. Even traditional industries such as FMCG, retail, luxury have started to move slowly to this new playground. This shift is not...
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06/01/2015 Bui Quang Tinh Tu
Digital Marketing
No Comment
Most of those specializing in SEO must know about Moz (formerly SEOMoz), one of the most popular website on this field. In the latter, Moz has gradually expanded its direction to become a web site specializing in all areas related to Inbound Marketing, in which...
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05/04/2015 Bui Quang Tinh Tu
Digital Marketing
No Comment
Nowadays, when it comes to advertising on digital channels, people usually think of popular advertising methods like paid search, Facebook ads, display ads, email, etc. However, with the development of technology and new trends, many new advertising methods also came up to cater to different...
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04/12/2015 Bui Quang Tinh Tu
Analytics
No Comment
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