If your business uses digital channels to find and approach customers, the need to build a complete digital marketing strategy to optimize costs as well as to sustainably develop is necessary. Strategy has a great impact on results as well as business performance and all...
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04/11/2016 Bui Quang Tinh Tu
Digital Marketing
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Last week, Facebook released reaction features including six integrated emojis: Like, Love, Haha, Wow, Sad and Angry and many users were eager to use this feature. The basic thing needed to know about this feature has been explained by many people, so I will not...
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03/01/2016 Bui Quang Tinh Tu
Digital Marketing
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Just two years ago (27/2/2014), I created the Conversion.vn blog when I suddenly felt like wanting to write something. At this point when looking back, I realise that it is one of the most appropriate, though temporary, decision of mine. This little blog has so...
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02/27/2016 Bui Quang Tinh Tu
Thoughts
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For those who work on digital marketing like us, seeing the banner ads on the website when surfing is absolutely normal. We also understand that advertising is sometimes necessary to keep the existence of the website and many companies and brands depend on them to...
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02/22/2016 Bui Quang Tinh Tu
Digital Marketing
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Bạn có biết tại Mỹ có một chiếc bóng đèn sợi đốt tên là Centennial Light được sản xuất vào cuối những năm 1890 và cho đến nay vẫn tiếp tục sáng? Bạn có thấy nghịch lý là những chiếc điện thoại Nokia 3310 huyền...
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02/15/2016 Bui Quang Tinh Tu
Thoughts
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Facebook has recently announced that Audience Optimization is available for people who manage fanpages. This tool allows the fanpage’s admin to select and target the audience (among those who like their fanpage) so that their content is reachable to certain groups of audience. How does...
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01/26/2016 Bui Quang Tinh Tu
Optimization
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2015 is coming to an end and a new year is approaching, let’s together with conversion.vn take a look at some of the new digital trends that may go mainstream for 2016. These trends have begun in 2015 or even before but 2016 is their...
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12/31/2015 Bui Quang Tinh Tu
Digital Marketing
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In this article I would like to take a moment to ponder a bit about the ambitious steps of the Facebook ecosystem and what this social networking is aiming to and building around us. Detaching the social network application and the OTT messenger Most of...
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12/18/2015 Bui Quang Tinh Tu
Digital Marketing
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One of the reasons that many marketers are reluctant to spend more money on the mobile segment while users spend a huge time on mobile devices is about measuring ad performance on mobile devices (mobile analytics), which is still challenging. However, this does not mean...
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12/15/2015 Bui Quang Tinh Tu
Analytics
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LinkedIn is one of the most popular social networks in the world in terms of the number of users (nearly 400 million users), if not counting the OTTs, it can stand in the top 10. This social network has long been considered as a more...
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11/27/2015 Bui Quang Tinh Tu
Digital Marketing
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This article is intended to inform you about an aspect that has not been paid enough attention to: optimization for the mobile version of the website. The optimizing here is not just about technical refinements or mobile SEO to increase rankings but also about improving...
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07/04/2014 Bui Quang Tinh Tu
Optimization
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Measurement, testing, and evaluation to continually improve quality and design on the website are integral parts of your job if you want to increase your conversions and supposedly what you need to do every day. What is A / B testing and how does it...
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05/02/2014 Bui Quang Tinh Tu
Analytics, Optimization
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Google has completed a fresh design update for its AdWords ads in recent months, and according to what is on the Google+ status of Jon Wiley, Google’s lead designer, the purpose of redesigning the ad’s display interface is to: 1. Enhance the ability to identify...
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04/03/2014 Bui Quang Tinh Tu
Thoughts
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Facebook is the world’s largest social network, and without doubt one of the most used platforms for advertising today. Every service, company, brand in addition to the need to have a website is required to have a page on Facebook to reach their customers on...
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03/31/2014 Bui Quang Tinh Tu
Digital Marketing
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What is conversion rate? Conversion rate (CR) is the metric measuring how potential customers become the real customers when they buy your product or service. This CR index is usually the percentage of customers compared to the total number of visits of the entire website...
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03/08/2014 Bui Quang Tinh Tu
Optimization
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