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Customer Insight – the Tacit Truths and the Misunderstandings

Who are working as marketer mostly know what customer insight means: Tacit truth – their understanding of customers and their behavior, even if they do not speak it out. But what if customer insight is different from the research or customer data you have? How...

Click vs Session? What Makes the Differences in Reports?

The second Vlog of Conversion.vn will be about click & session. These two concepts are familiar, but I find that many people are confused when using it, especially the newbies. This time, my vlog will help you answer some of the baffling questions related to...

Mobile Analytics And Everything You Need To Know

One of the reasons that many marketers are reluctant to spend more money on the mobile segment while users spend a huge time on mobile devices is about measuring ad performance on mobile devices (mobile analytics), which is still challenging. However, this does not mean...

Google Analytics and Why It Is Inaccurate

Google Analytics is, without any argument, the most popular analyzing tool today, with the ability to capture all user activity on the website and provide you with detailed reports. As with all kinds of tracking tools, Google Analytics can only provide you with numbers, data...

5 Heplful A/B Testing and Analytical Tools

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Measurement, testing, and evaluation to continually improve quality and design on the website are integral parts of your job if you want to increase your conversions and supposedly what you need to do every day. What is A / B testing and how does it...