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20 Data Extracting and Automatic Reporting Tools – A Comparison

Whether you are working for an agency or for a client, you usually have to make many reports for your clients or supervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch...

What is Programmatic Advertising? An Overview of Display Advertising

Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...

Enhancing Digital Marketing for Real Estate

Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...

Latest Data for Proposal and Planning

As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...

Everything about Email Marketing within 20 Minutes

The most basic factors you need to know about email marketing in within 20 minutes. Er … yes, although it says 10 minutes on the board but it seems like this topic needs 20 minutes to go through. – What is Email Marketing? – What...

Mobile Web or Mobile App?

“Mobile first” is a phrase that people working in the marketing field must hear a lot recently. It emphasizes that today’s mobile devices are the means most users use to access the internet most, and therefore businesses and companies need to think about how their...

Impacts of Branding on Digital Channels’ Effectiveness

In this Vlog we will learn about the impact of branding as well as brand awareness on the effectiveness of digital channels. – How does the brand awareness influence digital channels? Why? – The influence of branding to SEO / SEM – The influence of...