Home » Digital Marketing » A Collection of Useful SEO Tools

Today’s SEO is much different from the past and actually becoming more complex with more to do. The daily work of SEOers can include keyword research, onsite optimization, competitive research, link building, keyword rank tracking, reporting, etc. This article sums up some Useful SEO tools can help SEOers make their workflows easier. This article does not mention SEO spamming, auto link building, content spinning tools because those things from the viewpoint of the writer are not the right direction for SEO.

These tools can be web applications or services, browser extensions, softwares, or mobile applications (Android or iOS). Some SEO tools are free(FREE), some are free but limited to be used unless being paid (FREEMIUM), some will be charged(PREMIUM), and some will charge but available for a TRIAL.

* The tools in this article are organized by usage and feature, but may not be the full features that these tools have, in addition to the main features may also have auxiliary features. To see what are their detailed features, you can look directly at the website of these tools.

Keyword research tools


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These SEO tools assist the users in researching keywords by suggesting and providing additional keywords. These keywords can be used for optimizing the website content to increase organic traffic or supporting advertising campaigns or for studying market demand. Below are some useful tools for keyword research.

Adwords Keyword Planner FREE
Bing Keyword Tool FREE
KeywordTool.io FREE
UberSuggest FREE
WordTracker TRIAL
Keyword Toaster FREE
Merge Words FREE

Adwords Keyword Planner, Bing Keyword Tool, KeywordTool.io, UberSuggest are free tools assisting finding keywords. Word Stream and Word Tracker are paid tools that provide more information as well as keywords that free tools may not. Keyword Toaster and Merge Words are tools that help you initiatively generate keyword lists by combining words with each other. These SEO tools should be used in conjunction with each other to produce the most detailed and complete keyword list.

Tools for checking the optimization status of the website


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These tools allow users to quickly check the status of the website in terms of optimization and to know what factors need to be adjusted for better optimization. Often the inspected elements are onsite ones and the editing suggestions of these tools are based on some common standards, which are not always suitable for your website, What needs to be edited and amended will still be you in the end. However, these SEO tools are useful if you need to quickly check any website. Here are some of those tools:

Screaming Frog SEO Spider FREEMIUM
Xenu Link Sleuth FREE
SEO PowerSuite – Website Audit FREEMIUM

If you want to do it free and your website is not too large then SEORCH and SiteLiner are good choices. Screaming Frog SEO Spider offers a paid option with a clear interface and detailed information as well as lots of different custom modes. If you do it for the company then this is a good choice. Xenu Link Sleuth is similar to the Screaming Frog, but with a slightly less user-friendly interface with fewer features, however it’s free. Website Audit of SEO PowerSuite is also another paid option you can refer.

Tools for analyzing backlinks


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Backlinks analysis tools allow you to check how a website is currently performing in term of backlinks: how many pages are linking to the site, the domains of the links, how is the index of those links like PR, DA, PA, etc. These tools are quite useful for helping you analyze the backlinks of your website, researching the backlinks of your competitors or finding new backlinks. Most of the tools are paid, so by default you will only see some basic information and some backlinks first, if you want to see more details, you will have to upgrade. Some of the popular backlinks analysis tools on the market today include:

Open Site Explorer FREEMIUM
Google Search Console External Link FREE
Bing Webmaster Link Explorer FREE
SEO PowerSuite – SEO SpyGlass FREEMIUM

Which is the best tool to analyze backlinks? Personally, if we just talk about backlinks analysis, the writer is more interested in aHrefs as this is the tool with a higher number of backlinks as well as providing the clearest and most understandable reports. Or if you would like a detailed study of the strengths and weaknesses of these three tools, check out the analyzing article: aHrefs vs. MajesticSEO vs. Open Site Explorer. Google and Bing link explorer tools are free, but the number of links and information provided are very limited. SEO SpyGlass’s SEO PowerSuite is also a software that specializes in analyzing backlinks worthy trying.

Tools for removing harmful backlinks


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Not all backlinks are good or bad for your website rankings. Spam backlinks which are located on poor quality websites or when opponents want to suppress you by driving a large number of backlinks to your website (negative SEO) are some of the typical cases when you would need to disavow these links. These tools will analyze to find backlinks that can harm your website based on many criteria and suggest which links should be disavowed. They also support integrating with backlink analytics tools such as Moz, aHrefs, MajesticSEO, Google Webmaster tools so as to continuously monitor and check the status of the backlink profile of your website, avoid being attacked by negative SEO or penalized by Google. Some other features including automatically contacting admin of the site that contain bad backlinks to require removing them can save you some time. Here are some tools like this:

Link Detox PREMIUM


Disavow Link Tool FREE

Once you have a list of bad, spammy backlinks then these are the tools you’ll need to use to disavow them. However, be extremely cautious in this matter, always check the list of bad backlinks to avoid having the good backlinks in it. Disavowing lots of good links can also affect the ranking of your website.

Keyword rank tracking tool


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Rank tracking is one of the important tasks of a SEOer to know the current state and effectiveness of the campaign as well as help with reports. Rank checking tools will often have support for geo-location, language, automatic alerts when there are rankings changes, competitive keyword rank tracking, etc. Here are some popular keyword rank tracking tools:

SEO Powersuite – Rank Tracker FREEMIUM
Rank Watch TRIAL
Pro Rank Tracker PREMIUM
Rank Ranger TRIAL

Mobile application

Pro Rank Tracker (Android) / Pro Rank Tracker (iOS) PREMIUM
Rank Ranger (Android) / Rank Ranger (iOS) TRIAL
SEO Watcher (Android) FREEMIUM
SERP Mojo (Android) FREE

Which SEO tool is the best? If you need to quickly and easily check some keywords, use the SEO SERP Workbench extension or SERPS.com. If you need to check several keywords wit detailed reports, then Rank Tracker of SEO PowerSuite or RankWatch are two tools that the writer has used and would recommend. Pro Rank Tracker and Rank Ranger have both desktop and mobile versions, which are appropriate if you need to check the rank flexibly. SEO Watcher and SEO Mojo are two free ranking tools on Android.

* If you use software like Rank Tracker, then when checking rank you will need to use proxies so that the check is not blocked by the search engines. InstantProxies.com is a good option if you need to buy private proxies with reasonable cost and stable quality.

Comprehensive SEO tools


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These are the tools / services that help SEOers by combining all of the features mentioned above into one place including (but not limited to) checking keyword rankings, checking backlinks , competitive keyword research, keyword research, checking site status, generating report, etc. By combining multiple features in one place, costs are sometimes higher, and you probably will not need to use all of them. Also, because of the many features, it is unlikely that individual features will be as good as specialized services. However, if you need an overall SEO solution for the company then the following tools may be appropriate:

Searchmetrics PREMIUM
BrightEdge PREMIUM
Dragonmetrics PREMIUM

Moz, SearchMetrics, BrightEdge are well-known SEO tools in the industry. DragonMetrics is a similar tool but designed specifically for the Asian market. SEO PowerSuite is a set of SEO tools, including many different softwares (mentioned above), which is a good option if you like softwares rather than web applications. Scrapebox is an extremely useful software with diverse and useful features that can meet a wide variety of needs.

SEO trend tracking tool


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One of the important tasks of SEOers is to constantly monitor trends and updates from the search engines and timely response when there are major changes. There are a number of tools that can help you keep track of major search engine changes:

MozCast FREE
Algoroo FREE

There is also a history of all the updates on the Google search algorithm from Moz.

Other SEO Support Tools


These are SEO tools not belonging to the above groups and are useful in the daily work of SEOers.


SEOQuake is a browser extension – toolbar that gives you the right SEO information and details about a website quickly. This tool also supports even for results that are displayed on the Google search results page.

Ayima Redirect Path FREE

This is a tool that allows you to quickly check if the page you are viewing has been redirected and what the current status code is (301,302, 404, 500, etc.).

SEOTools for Excel FREEMIUM

One of the most convenient SEO tools, you can get all the necessary SEO information without even having to leave the excel file.


This tool will help you to find out if there are currently any websites that are copying or using your site’s posts or if the articles that you are preparing to post to your website are the duplicated content from somewhere.

Robots.txt Checker FREE

Robots.txt is a file which guides the bugs of the search engines to see what part of the site should be scanned and which parts do not. Errors in the robots.txt file can sometimes have a serious impact on the website. This tool will help to check if the robots.txt file has any problems.

With the SEO tools outlined in this article, hope that I can help with the daily work of SEOers. New tools will also be regularly updated in this article. If you know any more useful tools then please contribute by commenting below. This is the second in a series on the tools and knowledge of the Conversion.vn blog.

Read more: SEO document videos from Moz.

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Hien are is Director of Marketing Store Vietnam Ringier AG. Digital Marketing and passionate about sharing knowledge as expected những scraped past tense as multiple users of coal, I was quyết create conversion.vn blog. If need to contact me, please email as through [email protected]

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