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Articles posted by Bui Quang Tinh Tu
Determined to create the first article on this blog, I had to sit and think for more than an hour today. I do not lack idea to write, but it’s really hard to choose the “first” topic to write because I have think every first...
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11/05/2019 Bui Quang Tinh Tu
Digital Marketing
No Comment
Who are working as marketer mostly know what customer insight means: Tacit truth – their understanding of customers and their behavior, even if they do not speak it out. But what if customer insight is different from the research or customer data you have? How...
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01/02/2018 Bui Quang Tinh Tu
Analytics
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What does the full stack term mean? Before talking about the term “full stack marketer”, we need to understand what the full stack means and what the stack is in marketing. The “full stack”, derived from the full stack developer, is a programming term for...
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11/20/2017 Bui Quang Tinh Tu
Thoughts
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As a marketer, you have a lot of responsibility for your work. You have to be committed to the effectiveness of your advertising, you must be responsible for the amount of customer information you collect, the number of customers you bring to the sales team...
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10/10/2017 Bui Quang Tinh Tu
Thoughts
No Comment
Whether you are working for an agency or for a client, you usually have to make many reports for your clients or supervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch...
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09/05/2017 Bui Quang Tinh Tu
Digital Marketing
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Or “What should I do so that my emails would not land in spam folder?” are usually the most frequently asked questions that I received about email marketing. The story of where your emails go, inbox or spam folder, is not that simple, and you...
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08/12/2017 Bui Quang Tinh Tu
Digital Marketing
No Comment
Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...
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05/04/2017 Bui Quang Tinh Tu
Digital Marketing
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Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...
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04/03/2017 Bui Quang Tinh Tu
Digital Marketing
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I’m sorry, but you are not a true marketer. If you, like I did, was involved in marketing by none of your intetion, without any prior plan and had no formal education on marketing in the university or from external courses, keep reading. If you...
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02/06/2017 Bui Quang Tinh Tu
Digital Marketing
No Comment
As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...
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12/04/2016 Bui Quang Tinh Tu
Digital Marketing
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