Category: Digital Marketing

Determined to create the first article on this blog, I had to sit and think for more than an hour today. I do not lack idea to write, but it’s really hard to choose the “first” topic to write because I have think every first...

Whether you are working for an agency or for a client, you usually have to make many reports for your clients or supervisors about the performance status and effectiveness of your campaigns or your monthly KPI status. Sometimes this reporting work takes you a bunch...

Or “What should I do so that my emails would not land in spam folder?” are usually the most frequently asked questions that I received about email marketing. The story of where your emails go, inbox or spam folder, is not that simple, and you...

Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...

Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...

I’m sorry, but you are not a true marketer. If you, like I did, was involved in marketing by none of your intetion, without any prior plan and had no formal education on marketing in the university or from external courses, keep reading. If you...

As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...

Subscribe to the official YouTube Channel of Conversion.vn to keep up with the latest blogging videos as well as get updated on digital video workshops and talkshows. * In this video, when writing on the board, I mis-wrote the ERP at the bottom to ERM....

The most basic factors you need to know about email marketing in within 20 minutes. Er … yes, although it says 10 minutes on the board but it seems like this topic needs 20 minutes to go through. – What is Email Marketing? – What...

“Mobile first” is a phrase that people working in the marketing field must hear a lot recently. It emphasizes that today’s mobile devices are the means most users use to access the internet most, and therefore businesses and companies need to think about how their...