Most of those specializing in SEO must know about Moz (formerly SEOMoz), one of the most popular website on this field. In the latter, Moz has gradually expanded its direction to become a web site specializing in all areas related to Inbound Marketing, in which...
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05/04/2015 Bui Quang Tinh Tu
Digital Marketing
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Nowadays, when it comes to advertising on digital channels, people usually think of popular advertising methods like paid search, Facebook ads, display ads, email, etc. However, with the development of technology and new trends, many new advertising methods also came up to cater to different...
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04/12/2015 Bui Quang Tinh Tu
Analytics
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What is A / B testing? A / B testing (also known as split testing) is a process in which two versions (A and B) will be compared against each other in a defined environment and situation and therefore detertmine which one is more effective....
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03/18/2015 Bui Quang Tinh Tu
Optimization
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Are you working in a publisher, adnetwork? Are you a planner in an agency? Or do you run ads campagins on Google Display Network (GDN) or Demand Site Platform (DSP) by yourself? You must be familiar with the display advertising with advertising forms and another...
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03/07/2015 Bui Quang Tinh Tu
Digital Marketing
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In advertising the measurement and analysis of data is an integral part of the optimization process to achieve the highest return on investment costs. Before going into the analysis of advertising effectiveness from channels, some basic and shortcoming definition of existing advertising channels will make it...
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03/03/2015 Bui Quang Tinh Tu
Optimization
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What is OTT? Before we talk about advertising on OTT applications, let’s go through some basic information for who don’t know much about this field can have a better look. OTT has a variety of applications ranging from communication, media to transportation, but within this...
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01/27/2015 Bui Quang Tinh Tu
Digital Marketing
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If you are a beginner who starts to learn about Marketing, you will probably feel overwhelmed with a lot of knowledge and information to acquire. However, it is still important to know the foundations, the basics and the right way to do it. More specifically,...
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12/22/2014 Bui Quang Tinh Tu
Digital Marketing
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Facebook is now a very popular advertising channel in Vietnam, with most major brands having their own fan page and we may find offer for Facebook advertising services everywhere from agencies to groups and individuals. As with Google, the advertisers will look at the metrics...
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11/19/2014 Bui Quang Tinh Tu
Digital Marketing
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What is Wearabale? Wearable’s rough translation is “what can be worn, carried on the body”. But in the age of technology, it is more commonly known as a word used to refer to all accessories that incorporate computer processors, electronic technology and other useful features...
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09/16/2014 Bui Quang Tinh Tu
Digital Marketing
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Amazon is the largest selling website in the world, and over the past few years the group has begun to dominate other services such as producing phone (Amazon Fire Phone), Television (Amazon Fire TV), book reading and video streaming service (Amazon Prime), website hosting, and...
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08/24/2014 Bui Quang Tinh Tu
Digital Marketing
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