Building a Digital Marketing Strategy from A to Z

If your business uses digital channels to find and approach customers, the need to build a complete digital marketing strategy to optimize costs as well as to sustainably develop is necessary. Strategy has a great impact on results as well as business performance and all...
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Facebook Reactions: Emoji, Data and the Game of Mind

Last week, Facebook released reaction features including six integrated emojis: Like, Love, Haha, Wow, Sad and Angry and many users were eager to use this feature. The basic thing needed to know about this feature has been explained by many people, so I will not...
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5 Things I’ve Learned after Two Years of Blogging

Just two years ago (27/2/2014), I created the blog when I suddenly felt like wanting to write something. At this point when looking back, I realise that it is one of the most appropriate, though temporary, decision of mine. This little blog has so...
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Planned Obsolescence: Sự Lỗi Thời Có Tính Toán

Bạn có biết tại Mỹ có một chiếc bóng đèn sợi đốt tên là Centennial Light được sản xuất vào cuối những năm 1890 và cho đến nay vẫn tiếp tục sáng? Bạn có thấy nghịch lý là những chiếc điện thoại Nokia 3310 huyền...
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Facebook Audience Optimization – Engagement

Facebook has recently announced that Audience Optimization is available for people who manage fanpages. This tool allows the fanpage’s admin to select and target the audience (among those who like their fanpage) so that their content is reachable to certain groups of audience. How does...
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13 Digital Trends In 2016 in Vietnam

2015 is coming to an end and a new year is approaching, let’s together with take a look at some of the new digital trends that may go mainstream for 2016. These trends have begun in 2015 or even before but 2016 is their...
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The Emergence of a Completed Facebook Ecosystem?

In this article I would like to take a moment to ponder a bit about the ambitious steps of the Facebook ecosystem and what this social networking is aiming to and building around us. Detaching the social network application and the OTT messenger Most of...
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Mobile Analytics And Everything You Need To Know

One of the reasons that many marketers are reluctant to spend more money on the mobile segment while users spend a huge time on mobile devices is about measuring ad performance on mobile devices (mobile analytics), which is still challenging. However, this does not mean...
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Mobile SEO and Optimizing Conversion Rate for Mobile

This article is intended to inform you about an aspect that has not been paid enough attention to: optimization for the mobile version of the website. The optimizing here is not just about technical refinements or mobile SEO to increase rankings but also about improving...
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5 Heplful A/B Testing and Analytical Tools

Measurement, testing, and evaluation to continually improve quality and design on the website are integral parts of your job if you want to increase your conversions and supposedly what you need to do every day. What is A / B testing and how does it...
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The End of Free Traffic from Facebook

Facebook is the world’s largest social network, and without doubt one of the most used platforms for advertising today. Every service, company, brand in addition to the need to have a website is required to have a page on Facebook to reach their customers on...
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Raise the Conversion Rate for Your E-commerce Website

What is conversion rate? Conversion rate (CR) is the metric measuring how potential customers become the real customers when they buy your product or service. This CR index is usually the percentage of customers compared to the total number of visits of the entire website...
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