What is Programmatic Advertising? An Overview of Display Advertising

Programmatic advertising is a very critical part of online marketing, which can be called the backbone of today’s online advertising methods like Google and Facebook. However, people’s understanding of programmatic advertising is still limited nowadays and many misconceptions are still remained. This article aims to...
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Enhancing Digital Marketing for Real Estate

Recently, Pham Phuoc Nguyen (Willy) and I had a chance to hold a workshop on “Enhancing digital advertising for real estate”. Today, I decided to write an article to sum up what was shared about this topic at the event. This piece was at first...
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Latest Data for Proposal and Planning

As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...
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The Upcoming of FSO – Facebook Search Optimization

Facebook intrudes into the search field Facebook has officially announced that from now on you can search for any kind of information with the Search feature of Facebook. Before you can only search for posts by yourself and your friends, but from now on you...
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Google Analytics and Why It Is Inaccurate

Google Analytics is, without any argument, the most popular analyzing tool today, with the ability to capture all user activity on the website and provide you with detailed reports. As with all kinds of tracking tools, Google Analytics can only provide you with numbers, data...
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To Spam or not to Spam in Advertising

Source: pinterest This article is on the occasion when a young guy write a share about: “No money / Not knowing how to run Adwords ads, Facebook then we have no choice but to spam?” Personally I have some thoughts on this and reply to...
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A Collection of Useful SEO Tools

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Today’s SEO is much different from the past and actually becoming more complex with more to do. The daily work of SEOers can include keyword research, onsite optimization, competitive research, link building, keyword rank tracking, reporting, etc. This article sums up some Useful SEO tools...
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Online Reputation Management Processes

What is online reputation management and why is it important? Online brand management (ORM) is a division of Branding and PR with the goal of protecting, controlling and enhancing the reputation of the brand or an individual by pushing down, removing or attaching  inaccurate, misleading...
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New Advertising Methods that You May Not Know Yet

Nowadays, when it comes to advertising on digital channels, people usually think of popular advertising methods like paid search, Facebook ads, display ads, email, etc. However, with the development of technology and new trends, many new advertising methods also came up to cater to different...
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