From Zero to One – Graphic Summarization

Trong khoảng 3 năm trở lại đây mình chịu khó đọc các sách chuyên ngành hơn so với lúc trước và trong khoảng thời gian từ đó đến nay mình đọc được kha khá nhiều các đầu sách hay về marketing, sales, products và business...
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Cuộc Chiến Của Các Nền Tảng

Rảnh rỗi ngồi viết lại tí để tổng kết do mình cũng dính dáng đôi chút tới mảng này. Bài viết thuần về ý kiến, quan điểm cá nhân và chỉ đang đề cập tổng thể về thị trường Việt Nam. Nói đến các cuộc...
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What is Full Stack Marketer? Does It Really Exist?

What does the full stack term mean? Before talking about the term “full stack marketer”, we need to understand what the full stack means and what the stack is in marketing. The “full stack”, derived from the full stack developer, is a programming term for...
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Doing Marketing Right and Wrong: A Tiny Boderline

As a marketer, you have a lot of responsibility for your work. You have to be committed to the effectiveness of your advertising, you must be responsible for the amount of customer information you collect, the number of customers you bring to the sales team...
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Facebook Reactions: Emoji, Data and the Game of Mind

Last week, Facebook released reaction features including six integrated emojis: Like, Love, Haha, Wow, Sad and Angry and many users were eager to use this feature. The basic thing needed to know about this feature has been explained by many people, so I will not...
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5 Things I’ve Learned after Two Years of Blogging

Just two years ago (27/2/2014), I created the Conversion.vn blog when I suddenly felt like wanting to write something. At this point when looking back, I realise that it is one of the most appropriate, though temporary, decision of mine. This little blog has so...
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Facebook Audience Optimization – Engagement

Facebook has recently announced that Audience Optimization is available for people who manage fanpages. This tool allows the fanpage’s admin to select and target the audience (among those who like their fanpage) so that their content is reachable to certain groups of audience. How does...
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13 Digital Trends In 2016 in Vietnam

2015 is coming to an end and a new year is approaching, let’s together with conversion.vn take a look at some of the new digital trends that may go mainstream for 2016. These trends have begun in 2015 or even before but 2016 is their...
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The Emergence of a Completed Facebook Ecosystem?

In this article I would like to take a moment to ponder a bit about the ambitious steps of the Facebook ecosystem and what this social networking is aiming to and building around us. Detaching the social network application and the OTT messenger Most of...
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Mobile Analytics And Everything You Need To Know

One of the reasons that many marketers are reluctant to spend more money on the mobile segment while users spend a huge time on mobile devices is about measuring ad performance on mobile devices (mobile analytics), which is still challenging. However, this does not mean...
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