An Overview about the Display Advertising Ecosystem

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Are you working in a publisher, adnetwork? Are you a planner in an agency? Or do you run ads campagins on Google Display Network (GDN) or Demand Site Platform (DSP) by yourself? You must be familiar with the display advertising with advertising forms and another...

How to Better Optimize Your Ads

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In advertising the measurement and analysis of data is an integral part of the optimization process to achieve the highest return on investment costs. Before going into the analysis of advertising effectiveness from channels, some basic and shortcoming definition of existing advertising channels will make it...

Advertising on OTT Chat Applications

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What is OTT? Before we talk about advertising on OTT applications, let’s go through some basic information for who don’t know much about this field can have a better look. OTT has a variety of applications ranging from communication, media to transportation, but within this...

Primer – Markerting Learning Application for Beginners

If you are a beginner who starts to learn about Marketing, you will probably feel overwhelmed with a lot of knowledge and information to acquire. However, it is still important to know the foundations, the basics and the right way to do it. More specifically,...

When Facebook Page Metrics Lose Theirs Values

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Facebook is now a very popular advertising channel in Vietnam, with most major brands having their own fan page and we may find offer for Facebook advertising services everywhere from agencies to groups and individuals. As with Google, the advertisers will look at the metrics...

Wearable – the New Advertising Battle Field

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What is Wearabale? Wearable’s rough translation is “what can be worn, carried on the body”. But in the age of technology, it is more commonly known as a word used to refer to all accessories that incorporate computer processors, electronic technology and other useful features...

Amazon Ad Netwok – the New Rival of the Google Display Network

Amazon is the largest selling website in the world, and over the past few years the group has begun to dominate other services such as producing phone (Amazon Fire Phone), Television (Amazon Fire TV), book reading and video streaming service (Amazon Prime), website hosting, and...

Organic Traffic from Google is Slowing Down

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Google has long been one of the main channels in bringing visitors, customers and orders for websites through organic traffic (SEO) and paid traffic (Adwords). As the largest search engine with a market share of nearly 70%, leaving far behind competitors such as Yahoo and...

Mobile SEO and Optimizing Conversion Rate for Mobile

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This article is intended to inform you about an aspect that has not been paid enough attention to: optimization for the mobile version of the website. The optimizing here is not just about technical refinements or mobile SEO to increase rankings but also about improving...