Latest Data for Proposal and Planning

As recently some of you have asked me about the general data of the Digital Vietnam market but must be the freshest to put in your proposals, planning, report for meeting customers or presenting to the boss. Who usually roam the digital groups will probably...
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Mobile Web or Mobile App?

“Mobile first” is a phrase that people working in the marketing field must hear a lot recently. It emphasizes that today’s mobile devices are the means most users use to access the internet most, and therefore businesses and companies need to think about how their...
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Everything You Need to Know about SEM in 10 Mins

This vlog will give you an overview and all the basic information you need to know about SEM in 10 minutes: – What is the definition of SEM? What are SEM and Paid Search? – How does SEM work? – What factors affect the effectiveness...
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A Collection of Tools that Support Digital Marketer

Because of the nature of the job, digital marketers will have to interact with a variety of channels and perform a variety of tasks from planning, research, execution to reporting. We are also required to be active so that we can handle the work anytime...
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An Overview about the Display Advertising Ecosystem

Are you working in a publisher, adnetwork? Are you a planner in an agency? Or do you run ads campagins on Google Display Network (GDN) or Demand Site Platform (DSP) by yourself? You must be familiar with the display advertising with advertising forms and another...
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How to Better Optimize Your Ads

In advertising the measurement and analysis of data is an integral part of the optimization process to achieve the highest return on investment costs. Before going into the analysis of advertising effectiveness from channels, some basic and shortcoming definition of existing advertising channels will make it...
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Advertising on OTT Chat Applications

What is OTT? Before we talk about advertising on OTT applications, let’s go through some basic information for who don’t know much about this field can have a better look. OTT has a variety of applications ranging from communication, media to transportation, but within this...
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When Facebook Page Metrics Lose Theirs Values

Facebook is now a very popular advertising channel in Vietnam, with most major brands having their own fan page and we may find offer for Facebook advertising services everywhere from agencies to groups and individuals. As with Google, the advertisers will look at the metrics...
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Wearables – the New Advertising Battle Field

What is Wearabale? Wearable’s rough translation is “what can be worn, carried on the body”. But in the age of technology, it is more commonly known as a word used to refer to all accessories that incorporate computer processors, electronic technology and other useful features...
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Organic Traffic from Google is Slowing Down

Google has long been one of the main channels in bringing visitors, customers and orders for websites through organic traffic (SEO) and paid traffic (Adwords). As the largest search engine with a market share of nearly 70%, leaving far behind competitors such as Yahoo and...
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