5 Things I’ve Learned after Two Years of Blogging

Just two years ago (27/2/2014), I created the Conversion.vn blog when I suddenly felt like wanting to write something. At this point when looking back, I realise that it is one of the most appropriate, though temporary, decision of mine. This little blog has so...

Adblock and Anti-adblock – A Game of Chasing and Catching

For those who work on digital marketing like us, seeing the banner ads on the website when surfing is absolutely normal. We also understand that advertising is sometimes necessary to keep the existence of the website and many companies and brands depend on them to...

Planned Obsolescence – a Purposefully Implemented Strategy

Do you know that in the United States there is an incandescent lamp called Centennial Light which was manufactured in the late 1890s and so far still works? Do you find the paradox that the Nokia 3310 phone legendary after a decade still function welll...

Facebook Audience Optimization – Engagement

Facebook has recently announced that Audience Optimization is available for people who manage fanpages. This tool allows the fanpage’s admin to select and target the audience (among those who like their fanpage) so that their content is reachable to certain groups of audience. How does...

13 Digital Trends In 2016 in Vietnam

2015 is coming to an end and a new year is approaching, let’s together with conversion.vn take a look at some of the new digital trends that may go mainstream for 2016. These trends have begun in 2015 or even before but 2016 is their...

The Emergence of a Completed Facebook Ecosystem?

In this article I would like to take a moment to ponder a bit about the ambitious steps of the Facebook ecosystem and what this social networking is aiming to and building around us. Detaching the social network application and the OTT messenger Most of...

Mobile Analytics And Everything You Need To Know

One of the reasons that many marketers are reluctant to spend more money on the mobile segment while users spend a huge time on mobile devices is about measuring ad performance on mobile devices (mobile analytics), which is still challenging. However, this does not mean...

LinkedIn and the Transforming Move to Become … Facebook

LinkedIn is one of the most popular social networks in the world in terms of the number of users (nearly 400 million users), if not counting the OTTs, it can stand in the top 10. This social network has long been considered as a more...

Why is the Efficiency of Digital Advertising Channels Slowing Down?

Anyone who has been doing digital marketing will be faced with the situation that the digital advertising channels that they are managing are slowly losing the efficiency over time. Although these channels have performed well before, and you are constantly optimizing them. This article addresses...

Facebook E-commerce: Should Amazon and Google Be Worried?

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Facebook, Google and Amazon are the three largest companies in the three categories of social networking, search and e-commerce. Buyers will often go to Google to search for information about the services and products they want to buy, then they will go to Amazon to...